Brand profile
Suzhou’s traditional cultural resources are mainly concentrated in Gusu district. This time, taking Gusu district as a pilot, focusing on night consumption activities such as food, housing, transportation, travel, shopping and entertainment, and combining with characteristic culture, Suzhou District will launch five night tourism brands, including night tour of Suzhou scenery, night appreciation of Suzhou Art, night taste of Suzhou flavor, night shopping of Suzhou gift, and night parking of Suzhou city. In the future, night tourism economy will be developed in other cities and districts of Suzhou city to create more opportunities It’s 8:30 in Gusu.
The development of night economy is regarded as a breakthrough to boost the consumption confidence of cultural tourism in Suzhou. It is revealed that Suzhou’s 10 cities and districts are closely linked, and will work together to create a “night Cube” with Suzhou’s characteristics around the six “aspects” of night show, night tour, night food, night shopping, night entertainment and night lodging. Six live outdoor performances will be launched in the first quarter, and more than 20 performances will be launched in 14 venues in the old town of Suzhou.
Brief introduction of some activities
Symphony Orchestra and ballet
Affected by the epidemic, the performances of Suzhou Symphony Orchestra and ballet are suspended. In order to attract more tourists, Suzhou Industrial Park also launched a series of activities to promote tourism and consumption during the May Day. The performance of the symphony orchestra and ballet is one of the important activities.
After watching the performance, a boat full of colorful lights is waiting for tourists at the moon wharf nearby. The “special park area code” is a new cruise ship launched during the May Day holiday. The lake tour time has been extended from 40 minutes to one hour. In cooperation with the hotels in the park, it has prepared all kinds of self-service pastries and coffee, and invited bands to perform live songs with different themes every day.
“Gusu 8:30 · Xiangcheng vitality night” Dragon Boat Festival activity starts
The activity will be launched in vitality island of Xiangcheng District. From 6:00 to 10:00 every night for four consecutive days, all kinds of interactive performances will be wonderful and bring special Dragon Boat Festival to the public.
The Dragon Boat Festival will open a special zone for intangible cultural heritage and a special zone for wanghong food. Among them, more than 20 inheritors of intangible cultural heritage are invited to show the charm of intangible cultural heritage, such as Yuanhe Kesi, Yuyao BRICs, Lumu cricket basin and Qiaosheng stove. On the other hand, wanghong special food zone brings together a number of local specialties of Xiangcheng District, such as furongsu, HaiTangGao, Jue goose and Mapei.
The “heat island plan” was launched last night, with vitality island as the core, to make the night economy “hot” through the three themes of “vitality summer night” to gather people’s attention, “vitality Island promotion” to focus on vitality, “vitality ring series” to rejuvenate vitality. The third Suzhou mass culture “Stars Award” selected works will enter Xiangcheng, and the first tour will be held in Suzhou high speed railway new town.
Related strategies
Since the launch of the “Gusu 8:30” brand, Suzhou’s “night economy” has become increasingly hot. The night of Suzhou city is full of vitality. The beauty that was ignored in the past has gradually returned to our vision. The traditional work and rest of “work at sunrise and rest at sunset” has quietly changed in the wave of urbanization.
Business district
You can catch the night person coming to the central urban areas such as ligongdi, Suzhou center and Shantang street, because more than half of the night consumption comes from these places.
Suzhou center is one of the most prosperous business districts in Suzhou, and it is also the place where night person often visit. If you don’t know where to connect, you can easily solve the problem by saying “see you in autumn pants”.
No matter old Suzhou people or new Suzhou people, whether it’s day or night, they will find a chance to take a walk in Shantang street. The water waves are rippling with the lights on the stone road on both sides of the Strait. From time to time, you can hear gorgeous and graceful songs and melodious comments. The ancient rhyme of thousands of years is hovering at this moment.
Shantang street may be more attractive to old Suzhou people, while ligongdi is a paradise for young people. With colorful neon lights and current popular tunes, cocktails witness numbers of young people enjoying themselves.
Gusu is a piece of double-sided embroidery. On one side, it is exquisite and graceful, which has been handed down for thousands of years. On the other side, it is a modern commercial district full of traffic and colors. Located in the center of the ancient city, Guanqian Street is the most typical representative. In front of the view in the dark, it seems to be an answer given by modern Gusu: Gusu is still the “romantic place” of merchants and department stores!
Night market
Compared with many business districts, the colorful night markets can stimulate people’s enthusiasm for shopping. In Roman allusions, “all roads lead to Rome”, while in Suzhou, all streets have delicious food. Stewed chicken feet with tender and smooth skin, delicious barbecue, bright and golden potstickers… With cool and refreshing Su style mung bean soup, cool instant ice cola, mellow and rich milk tea… You can be satisfied with it without much money.
The stall is also the favorite of the new generation. No matter young people or aunts, they can’t resist the magic of the stall. They just want to have fun when they walk around. If put in the past, the trump card of Suzhou night market is Shilu, it carries too many Suzhou people’s youth and stories.
River and Bridge
Speaking of Gusu, how can there be no river? The shimmering river around the ancient city in the sound of oars and the shadow of lights is more peaceful than in the daytime. After dinner, tourists went for a walk along the river with families or friends, take away the tiredness of the day and relax.
From time to time, quaint cruise ships, carrying citizens and tourists from all over the country went to a prosperous “night banquet” in Suzhou. Bridge is an indispensable element of Suzhou. Each bridge has its own story. At night, the classical or modern bridges are reflected on the Rippled River.
City wall
The eight ancient city walls of Gusu city are magnificent and large-scale. Under the night, the city wall is more magnificent and magnificent, as if you can see the style of Wu capital in the past.